Orvis Great Giveback Days

During the month of May when you shop at your local Orvis store in Biltmore Park you can do something special to support local coldwater conservation!!

Receive a special discount when you donate $10 or more to your local Trout Unlimited Chapter as a part of Orvis’ Great Giveback Days campaign.

Your Donation will Help Us Protect Our Native Brook Trout Species and Support Local Coldwater Conservation Efforts in Western North Carolina.

Trout Unlimited believes that protecting all native trout species and the cold water habitats they live in is of special importance.

At the Land O’ Sky Trout Unlimited Chapter, here in Asheville, NC, we are lucky enough to live in an amazing location to help with one of those iconic native trout species – the Appalachian Brook Trout.

Why is it so important to protect these little trout?

• Biodiversity Conservation: Native brook trout (Salvelinus fontinalis) are a unique and iconic species of fish in the United States. Protecting their habitat ensures the preservation of this valuable component of the country’s natural heritage. Brook trout have evolved over thousands of years to thrive in specific environments, and their conservation helps maintain biodiversity and ecological balance in freshwater ecosystems.

• Ecosystem Health: Brook trout serve as an indicator species, meaning their presence or absence can reflect the overall health of their habitat. These fish require clean, cold, and well-oxygenated water to survive. By safeguarding their habitat, we are also protecting the overall quality of the aquatic ecosystem, including other species that rely on the same environmental conditions.

• Recreational Opportunities: Brook trout are highly sought after by anglers for their sporting qualities and unique beauty. Their protection ensures the availability of recreational fishing opportunities for both local communities and tourists. Fishing for brook trout supports local economies through tourism, tackle shops, guide services, and related businesses, contributing to job creation and economic development.

• Cultural and Historical Significance: Native brook trout have deep cultural and historical importance in many regions of the United States. They have been a part of the heritage and traditions of indigenous peoples and early settlers for centuries. Protecting their habitat helps preserve these cultural connections and ensures that future generations can continue to enjoy and appreciate the historical significance of brook trout.